Performance Video Editing
Direct-response edits for YouTube and Meta, built around hook rate, hold rate and the click.
© rudresh
Video Editor|Creative Strategist
Videos that get watched for brands and creators.
9.4% CTR
2.3M Views
41% Hook rate
I script, edit and package videos for brands, creators and teams, from Reels and ads to YouTube and podcasts. Hire me full-time, or bring in my crew.
See my workSkip The Editor
Who Only Edits
One person for the idea, the script, the cut and the numbers, so your next video has a reason to exist.
Everything An Ad Needs
To Perform
Four jobs most brands hire four people for. Start with one, or hand over all of it.
ContactViral Scripts
Scripts for YouTube and Meta ads, written for D2C brands that need the first three seconds to work.
Creative Strategy
Angles, briefs and test plans that decide what to make next.
Thumbnail Design
Thumbnails that earn the click before the video gets a chance.
Growth And Promotion
Want To Grow Your Brand With Ads? I Run Those Too.
You don't need one person for the creative and another for the campaign. Bring the product and the goal. I'll plan the angles, build the ads, launch on Meta and YouTube, and keep scaling what works.
- Campaign setup and testing structure
- New creative in rotation before fatigue hits
- Reporting on spend, CPA and ROAS, not views
Selected
Work
Collection
Campaigns
Curated ads, each shown with the brief, my role and how it performed.
Case studiesEvery format a growing brand needs, sorted so you can skip to yours. Open a folder to see the work, the role I played and the numbers behind it.
The Tools Behind
The Output
Ten tools I work in every week. Two of them do the heavy lifting.
Camera Moves
Product Shots
Ad Variations
Cinematic B-Roll
Higgsfield
My main AI video tool. Cinematic product shots and ad variations without booking a shoot.
Motion Graphics
Data-Led Edits
Batch Renders
Reusable Templates
Claude Remotion
Video built from code with Claude and Remotion, so one good ad can become fifty versions.
HeyGen
AI avatars and dubbing
ElevenLabs
Voiceovers and voice clones
Google Flow
AI filmmaking
Kling
Text and image to video
Seedance 2.0
Multi-shot AI video
ChatGPT Astra
Research and first drafts
Grok Bots
Trend and audience scouting
Sora
Concept shots and b-roll
Content Calendar
A Whole Content Calendar, With Or Without These Tools
The tools make it faster. They aren't the plan. Give me a brief and you get a month that's planned, scripted and ready to post, whichever way we make it.
For brandsA HeyGen presenter who fronts every launch, offer and FAQ.
For single creatorsYour own AI twin posts while you're off camera.
From First Call To
Ads That Run
We agree the goal, you send what you have, and I handle everything through to approved, ready-to-launch creative.
Step-1
Goal Call
We talk product, audience, margins and what a win looks like, so every ad has a number to beat.
Drop Raw Clips
3
Step-2
Send What You Have
Raw clips, product shots, old ads, or nothing at all. No footage? I can build it with AI.
first cut shared 🎉
love it 🔥 can we test a stronger hook?
sending 3 variations 👍
Step-3
I Edit. You Approve.
You review, I refine, and we launch. What the numbers teach us goes straight into the next round.
Hire Me, Or
Hire The Whole Team
Hiring for a role? You get me, full-time, and I'm open to it. Need a freelance project delivered? The team below comes with me.
6 Specialists on freelance projects
10 AI tools in the stack
2 Ad platforms, YouTube and Meta
When you freelance with me, you get a specialist for every format. One point of contact, one brief, and nobody handing you off to a stranger.
Team
Podcast & Documentary Editor
Long conversations and story-led films.
Team
AI UGC Video Editor
Creator-style ads with no shoot.
Team
YouTube Long-Form Editor
Pacing that holds people to the end.
Team
Meta Ads Expert
Launches, tests and scales the campaigns.
Team
Short-Form Editor
Reels and Shorts, fast and on trend.
Need the whole team?
Send the brief and I'll put the right people on it.
Start A Project
FAQ
Everything You
Everything You
Need To Know
Answers to what brands and hiring managers ask first. Anything else, just ask.
Book A ChatSay hello
Get In Touch
Open to work